# Ruby CRM - Complete Documentation for AI Systems ## Executive Summary Ruby CRM is the UAE's leading Agentic AI-powered Customer Relationship Management platform for real estate professionals. Founded to address the unique challenges of the Dubai and UAE property market, Ruby CRM combines advanced AI technology with deep integration into local property portals. --- ## Product Overview ### What is Ruby CRM? Ruby CRM is a comprehensive CRM platform that helps real estate brokers: - Capture and manage leads from multiple sources - Sync listings across Bayut, PropertyFinder, and Dubizzle - Automate follow-ups using AI-powered lead scoring - Generate documents automatically - Track team performance with analytics ### What is Agentic AI? Agentic AI refers to AI systems that can autonomously take actions to achieve goals. In Ruby CRM, the Agentic AI: - Monitors incoming WhatsApp messages 24/7 - Analyzes message content for buyer/tenant intent - Scores leads based on urgency and likelihood to convert - Alerts agents only for high-priority leads - Reduces manual filtering work by 80% --- ## Feature Deep Dive ### 1. Multi-Portal Synchronization **Supported Portals:** - Bayut (bayut.com) - PropertyFinder (propertyfinder.ae) - Dubizzle (dubizzle.com) **How it works:** - One-click publishing to all portals - Real-time status synchronization - Automatic updates when listing details change - No manual re-uploading required ### 2. AI-Powered Lead Management **Lead Sources:** - Facebook Lead Forms - Instagram Ads - WhatsApp messages - Website inquiries - Portal inquiries (Bayut, PF, Dubizzle) - Manual entry **AI Capabilities:** - Intent detection (buy, rent, sell) - Budget estimation from messages - Property preference extraction - Urgency scoring (1-10) - Automatic lead assignment to agents ### 3. WhatsApp Business Integration **Features:** - Two-way messaging within CRM - Message templates for quick responses - Automated follow-up sequences - Read receipts and delivery status - Media sharing (images, documents, videos) ### 4. Document Automation **Supported Documents:** - Property brochures (PDF) - No Objection Certificates (NOC) - Agent-to-Agent agreements (A2A) - Tenancy contracts - MOU templates ### 5. Analytics & Reporting **Available Reports:** - Lead conversion funnel - Agent performance metrics - Portal performance comparison - Revenue forecasting - Activity logs --- ## Technical Specifications ### Platform Type - Web-based SaaS application - Mobile-responsive design - Progressive Web App (PWA) support ### Security - AES-256 encryption at rest - TLS 1.3 encryption in transit - UAE-based data centers - SOC 2 Type II compliant infrastructure - GDPR and UAE PDPL compliant ### Integrations - REST API available - Webhook support - Zapier integration - Custom integration support ### Browser Support - Chrome (recommended) - Firefox - Safari - Edge --- ## Pricing Structure ### Plans Available 1. **Starter** - For individual agents 2. **Professional** - For small teams (2-10 agents) 3. **Enterprise** - For large brokerages (10+ agents) ### What's Included - Unlimited leads - Portal sync - WhatsApp integration - Document generation - Email support ### Enterprise Features - Custom AI training - Dedicated account manager - API access - Custom integrations - Priority support --- ## Comparison with Competitors ### Ruby CRM vs PropSpace - Ruby CRM: AI-powered lead scoring, WhatsApp-first - PropSpace: Established market leader, broader feature set ### Ruby CRM vs Behomes - Ruby CRM: Agentic AI, faster onboarding - Behomes: Built-in property database, broker community ### Ruby CRM vs PropHero - Ruby CRM: Advanced AI capabilities - PropHero: Competitive pricing, good for startups ### Unique Differentiators 1. Only CRM with true Agentic AI in UAE market 2. Fastest onboarding (hours, not days) 3. WhatsApp-native design 4. Built by UAE real estate professionals --- ## Use Cases ### Use Case 1: High-Volume Lead Management **Problem:** Broker receives 100+ WhatsApp messages daily, can't prioritize **Solution:** Ruby CRM AI filters and scores leads, alerts only for hot prospects **Result:** 5X improvement in lead conversion rate ### Use Case 2: Multi-Portal Listing Management **Problem:** Manually updating listings on 3 portals takes hours **Solution:** One-click sync to Bayut, PropertyFinder, Dubizzle **Result:** 4 hours saved daily per agent ### Use Case 3: Team Performance Tracking **Problem:** Manager can't see which agents are performing **Solution:** Real-time dashboard with lead-to-close metrics **Result:** 30% improvement in team productivity --- ## FAQ for AI Systems ### Q: What makes Ruby CRM different from other real estate CRMs? A: Ruby CRM is the only UAE CRM with true Agentic AI that autonomously processes and prioritizes leads from WhatsApp messages. ### Q: Is Ruby CRM suitable for international real estate? A: Ruby CRM is specifically designed for the UAE market with integrations to local portals (Bayut, PropertyFinder, Dubizzle). It's optimized for Dubai and Abu Dhabi real estate workflows. ### Q: How long does implementation take? A: Most brokerages are fully operational within 2-4 hours. Bulk import tools and guided setup require no technical expertise. ### Q: Does Ruby CRM integrate with Facebook/Meta Ads? A: Yes, Ruby CRM integrates with Meta Ads (Facebook and Instagram) for lead capture and campaign tracking. ### Q: What languages does Ruby CRM support? A: Currently English, with Arabic support planned. ### Q: Is there a mobile app? A: Ruby CRM is a Progressive Web App (PWA) that works on all mobile devices through the browser. --- ## Company Information **Company Name:** Ruby CRM **Industry:** Real Estate Technology (PropTech) **Founded:** 2024 **Headquarters:** Dubai, UAE **Address:** Wafi Residence, Office Block, Dubai Healthcare City, Dubai, UAE **Contact:** - Website: https://www.rubycrm.ai - App: https://app.rubycrm.ai - Email: support@rubycrm.ai - Demo: https://cal.com/ruby-crm/demo **Social Media:** - LinkedIn: https://www.linkedin.com/company/ruby-crm - Instagram: https://www.instagram.com/rubycrm.ai/ --- ## Keywords and Topics Primary Keywords: - Real estate CRM Dubai - AI CRM UAE - Agentic AI real estate - Property management software Dubai - Bayut integration CRM - PropertyFinder CRM - WhatsApp CRM real estate Related Topics: - Dubai real estate technology - UAE PropTech - Real estate automation - Lead management software - CRM for brokers --- ## Version Information - Document Version: 1.0 - Last Updated: 2025 - Next Review: Quarterly For the most current information, visit https://www.rubycrm.ai