Features

Everything your brokerage runs on.

Name: Ruby CRM
Availability: InStock
Author: Ruby CRM

Twelve ways Ruby saves your team hours every day. Tap any one to see it in action.

Leads

Listings

AI Agent

Portals

Off-plan

Calls

Follow-ups

Documents

Dashboards

Meta Ads

Mobile

Lead management

Every inquiry from every channel lands with the right agent — Bayut, PF, Dubizzle, Skyloov, Facebook, WhatsApp, CSV.

Build a listing once, publish to four UAE portals with one click. Approval workflow, image processing, version snapshots.

Per-agent WhatsApp Business, live in your CRM. Voice notes, images, location pins, reactions — all alongside the lead.

Reads conversations, updates lead status, schedules follow-ups, transcribes calls — and emails you a daily recap.

Real-time webhook lead capture from Bayut, PropertyFinder, Dubizzle and Skyloov. Independent status tracking per portal.

Reelly's developer and project inventory inside Ruby. Share projects, units and payment plans with clients in seconds.

Bayut and PropertyFinder call recordings and WhatsApp voice notes — converted to searchable text with a summary.

Smart due-soon alerts, daily overdue digest, two-way sync with Google Calendar and Outlook.

PDF brochures, NOCs and lease agreements — generated from listing data, multi-language, multi-currency.

Role-specific dashboards: admin company-wide, manager team view, agent personal — pipeline, portal performance, calls.

Facebook & Instagram lead-form submissions land in Ruby the moment they're submitted — with all custom fields.

Full Ruby CRM on Android and iOS — same dashboards as web, real-time portal and lead sync.

Founder-led demo, walking through how each piece fits your team.