Powerful Features

Discover the comprehensive suite of AI-powered tools designed to revolutionize your real estate business operations.

Listing Dashboard

Listing Dashboard

Manage all your properties with multi-portal publishing, approval workflows, and real-time sync across Bayut, PropertyFinder, and Dubizzle.

Agentic AI & Automation

Your AI co-pilot that works 24/7 to qualify leads, transcribe calls, and automate workflows

Ruby Agent AI

Your AI co-pilot that reads every WhatsApp lead and tells you who's ready to buy

Auto-prioritize leads based on message intent and sentiment

Create intelligent follow-ups automatically based on conversation context

Pattern matching reduces costs while maintaining AI accuracy

Real-Time Translation

Break language barriers with translation in 150+ languages, message translated to English instantly

Automatic language detection with ISO code recognition

Optimized for UAE's most common languages: Arabic, Hindi, Urdu, Tagalog, Mandarin, Russian, French, German

AI confidence scoring + full RTL support ensures perfect translations

Call Transcription & Analysis

Know exactly what your agents said on every call – AI turns recordings into searchable insights with speaker identification

Automated Follow-ups

Never miss a hot lead again – AI creates follow-up tasks with auto-sync to Google Calendar and Outlook

Document Generation

Close deals 10× faster with auto-generated NOCs, lease agreements, and property brochures – zero manual paperwork

Seamless Integrations

Connect with all major UAE real estate portals and communication platforms in seconds

WhatsApp Integration

WhatsApp-first architecture with personal sessions for each agent and AI analysis of every message

4-Portal Sync

Update once, publish everywhere – 100% portal sync across all UAE platforms

Facebook Lead Ads

Capture leads from Facebook campaigns automatically with custom field mapping

Email Integration

Professional email delivery with templates and automated notifications

Calendar Sync

Auto-sync follow-ups to Google Calendar and Microsoft Outlook

Data Import/Export

Bulk import leads from Excel/CSV with flexible field mapping

Advanced Analytics & User Management

Role-based dashboards with comprehensive metrics and enterprise-grade security

Manager Dashboard

Team metrics, member performance, lead assignment tracking, and conversion rates with detailed analytics.

Marketing Dashboard

Publishing metrics, approval workflow status, listing quality scores, and campaign performance tracking.

Admin Dashboard

Complete company overview with lead metrics and team performance.

Agent Dashboard

Personal metrics, assigned leads, follow-up tracking, and performance stats.

Lead Analytics

Source analysis, conversion rates, and lead quality metrics.

Team Structure

Organize users into teams with managers and team-based lead access.

Role-Based Access Control

Four-tier permission system with Admin, Manager, Agent, and Marketing roles with fine-grained controls.

User Management

Company association, dynamic role assignment, timezone support, email invitation system, and user permissions.

Communication Features

Multi-channel communication with AI analysis and multi-language support

Multi-Channel Communication

WhatsApp (primary), Email via Postmark, Call tracking with recordings, SMS support, and in-app messaging for comprehensive team communication.

Multi-Language Support

Real-time message translation, automatic language detection, translation metadata tracking, and full Arabic RTL support for UAE market communication.

Conversation Features

Conversation threading, complete message history, advanced search functionality, attachments support, delivery tracking, and real-time typing indicators for seamless communication.

What Makes Ruby Different?

Compare Ruby CRM with traditional real estate CRMs

AI Features

Ruby CRM6+ AI Agents
Other CRMs2-3 features

WhatsApp Integration

Ruby CRMTranslation + AI
Other CRMsBasic messaging

Portal Integration

Ruby CRM4 Portals
Other CRMs1-2 portals

Call Transcription

Ruby CRM
Other CRMs

Document Generation

Ruby CRMFull Suite
Other CRMsLimited/None

Real-Time Translation

Ruby CRM
Other CRMs

Why Choose Ruby CRM?

Join the ranks of successful real estate professionals

5X Lead Conversion

Our AI-powered system increases your lead conversion rates by up to 500%

100% Portal Sync

Seamless integration with all major UAE real estate portals

Agentic AI

Advanced AI agents handle lead qualification and follow-ups automatically

Ready to Transform Your Business?

Join hundreds of successful real estate professionals who have revolutionized their operations with Ruby CRM.