Powerful Features
Discover the comprehensive suite of AI-powered tools designed to revolutionize your real estate business operations.
Listing Dashboard

Manage all your properties with multi-portal publishing, approval workflows, and real-time sync across Bayut, PropertyFinder, and Dubizzle.
Agentic AI & Automation
Your AI co-pilot that works 24/7 to qualify leads, transcribe calls, and automate workflows
Ruby Agent AI
Your AI co-pilot that reads every WhatsApp lead and tells you who's ready to buy
Auto-prioritize leads based on message intent and sentiment
Create intelligent follow-ups automatically based on conversation context
Pattern matching reduces costs while maintaining AI accuracy
Real-Time Translation
Break language barriers with translation in 150+ languages, message translated to English instantly
Automatic language detection with ISO code recognition
Optimized for UAE's most common languages: Arabic, Hindi, Urdu, Tagalog, Mandarin, Russian, French, German
AI confidence scoring + full RTL support ensures perfect translations
Call Transcription & Analysis
Know exactly what your agents said on every call – AI turns recordings into searchable insights with speaker identification
Automated Follow-ups
Never miss a hot lead again – AI creates follow-up tasks with auto-sync to Google Calendar and Outlook
Document Generation
Close deals 10× faster with auto-generated NOCs, lease agreements, and property brochures – zero manual paperwork
Seamless Integrations
Connect with all major UAE real estate portals and communication platforms in seconds
WhatsApp Integration
WhatsApp-first architecture with personal sessions for each agent and AI analysis of every message
4-Portal Sync
Update once, publish everywhere – 100% portal sync across all UAE platforms
Facebook Lead Ads
Capture leads from Facebook campaigns automatically with custom field mapping
Email Integration
Professional email delivery with templates and automated notifications
Calendar Sync
Auto-sync follow-ups to Google Calendar and Microsoft Outlook
Data Import/Export
Bulk import leads from Excel/CSV with flexible field mapping
Advanced Analytics & User Management
Role-based dashboards with comprehensive metrics and enterprise-grade security
Manager Dashboard
Team metrics, member performance, lead assignment tracking, and conversion rates with detailed analytics.
Marketing Dashboard
Publishing metrics, approval workflow status, listing quality scores, and campaign performance tracking.
Admin Dashboard
Complete company overview with lead metrics and team performance.
Agent Dashboard
Personal metrics, assigned leads, follow-up tracking, and performance stats.
Lead Analytics
Source analysis, conversion rates, and lead quality metrics.
Team Structure
Organize users into teams with managers and team-based lead access.
Role-Based Access Control
Four-tier permission system with Admin, Manager, Agent, and Marketing roles with fine-grained controls.
User Management
Company association, dynamic role assignment, timezone support, email invitation system, and user permissions.
Communication Features
Multi-channel communication with AI analysis and multi-language support
Multi-Channel Communication
WhatsApp (primary), Email via Postmark, Call tracking with recordings, SMS support, and in-app messaging for comprehensive team communication.
Multi-Language Support
Real-time message translation, automatic language detection, translation metadata tracking, and full Arabic RTL support for UAE market communication.
Conversation Features
Conversation threading, complete message history, advanced search functionality, attachments support, delivery tracking, and real-time typing indicators for seamless communication.
What Makes Ruby Different?
Compare Ruby CRM with traditional real estate CRMs
AI Features
WhatsApp Integration
Portal Integration
Call Transcription
Document Generation
Real-Time Translation
Why Choose Ruby CRM?
Join the ranks of successful real estate professionals
5X Lead Conversion
Our AI-powered system increases your lead conversion rates by up to 500%
100% Portal Sync
Seamless integration with all major UAE real estate portals
Agentic AI
Advanced AI agents handle lead qualification and follow-ups automatically
Ready to Transform Your Business?
Join hundreds of successful real estate professionals who have revolutionized their operations with Ruby CRM.
