Ruby AI does this — every conversation, every hour
Connected to every portal & channel UAE brokers use
0+
Dubai brokerages
live on Ruby today
0+
Languages
translated live on WhatsApp
How it works
Where Real Estate Leads Become Deals.
Translates inbound inquiries, qualifies buyers, automates follow-ups, generates brochures, and tracks every interaction — from first contact to closed deal.
Lead #1247 · AI activity logLive- 09:42
Lead captured from Bayut
Ahmed Al Hashmi · 2BR Marina · AED 1.6M
Bayut - 09:42
Inbound message translated
AR → EN · «هل العقار لا يزال متاحًا؟»
- 09:43
WhatsApp template sent in Arabic
Auto-personalised with name, property, price
New - 09:51
Status → Qualified
Confidence 94% · budget confirmed, viewing requested
94%Qualified - 10:02
Follow-up scheduled
Call · Mon 10:00 AM · synced to Google Calendar
- 10:15
Brochure generated · AR + EN
2BR-Marina-AR.pdf · shared on WhatsApp
Offered - +4d
Deal won · AED 1.6M
Conversion +2.1pt · pipeline auto-updated
Won
Pipeline progress
New
Qualified
Offered
Won
Deal won
AED 1.6M
4 days
0 missed steps
Captured
From every portal, in seconds.
Replied
Live in 150+ languages.
Followed up
AI books the next nudge.
Closed
Pipeline updates itself.
Stop juggling tools
Your brokerage, running on one platform.
Automate follow-ups, publish listings everywhere, manage WhatsApp conversations, track performance, and generate documents on the go — all from one place.
Auto-status, auto-follow-ups.
Ruby reads every conversation, updates lead stages, schedules follow-ups, and drafts replies.
Publish once. Live everywhere.
Bayut, PropertyFinder, Dubizzle, Skyloov — one click, all four. Wallet balances visible inside Ruby.
Per-agent WhatsApp, in 150+ languages.
Official Meta Cloud API. Translates 150+ languages both ways. Voice notes transcribed. Templates that auto-send.
Know what's working — per portal, per agent.
Impressions, clicks, CTR, leads, qualification rate, response time. Live leaderboard for the team.
Run your day from your phone.
Full iOS + Android apps. Push notifications. Same inbox, same pipeline, same brochure generator.
Brochures, NOCs, leases — auto.
Generate PDFs in English or Arabic, AED or USD. Title deeds and EIDs vaulted with expiring share links.
Every WhatsApp lead — understood, translated, scored.
Ruby reads every message, translates 150+ languages, and tells you who's ready to buy — before you open the chat.
Live conversationمرحبا، أريد شقة غرفتين في دبي مارينا
10:23 AM
“Hi, I want a 2-bedroom in Dubai Marina.”
Hi! Great — I have one at 2.5M, available Saturday. Want to view?
10:24 AM ✓✓
Ruby AI · Status updated
Lead → Qualified · Confidence 0.94
Social Proof
Trusted by Dubai's Top Brokerages
"Been super instrumental sorting our CRM within the office, always prompt and ready to assist!"
"RubyCRM's customization for Dubai market makes it feel it is built just for us. all at one place."
"RubyCRM optimized our process flow, simplified multiportal listing tasks and consolidated leads across multi portals on a single dashboard."
Ruby CRM vs. Traditional CRMs
See why Dubai's top brokerage firms choose Ruby CRM for enterprise-grade real estate management
| Features | Ruby CRM | Traditional CRMs |
|---|---|---|
| Ruby Agent Features - Auto status updates, AI follow-up scheduling, call transcription | ||
| WhatsApp Integration - Real-time Translation + Ruby Agent | ||
| Portal Integration - 4 Portals (PropertyFinder, Bayut, Dubizzle, Skyloov) | ||
| Call Transcription - Speaker ID + Ruby Agent Analysis | ||
| Document Generation - Brochures, NOCs, Lease Agreements | ||
| Lead Management - Inbound + Outbound with AI Scoring | ||
| Facebook Lead Ads - Auto Lead Capture via Webhooks |
Feature Comparison
Ruby Agent Features
WhatsApp Integration
Portal Integration
Call Transcription
Document Generation
Lead Management
Facebook Lead Ads
See Ruby on your team's actual data.
Founder-led demo. No pitch. If Ruby doesn't fit, we'll say so.
Get Free DemoQuick answers
Before you book.
Can I sync my listings automatically with Bayut, Dubizzle, and Property Finder?
Yes. RubyCRM offers real-time portal synchronization, ensuring your listings are always up to date without manual uploads.
Can I integrate RubyCRM with Facebook Lead Ads and WhatsApp?
Yes. RubyCRM integrates with Facebook Lead Ads and built-in WhatsApp messaging. Leads from your Facebook ad forms are automatically captured in real-time, and you can communicate with prospects directly via WhatsApp within the CRM.
What is RubyCRM's Ruby Agent and how does it help real estate teams?
RubyCRM's Ruby Agent acts like a virtual sales assistant. It automatically reads incoming WhatsApp messages, identifies buyer or tenant intent, and prioritizes promising leads. Instead of manually filtering every message, your team is notified only when a lead is genuinely interested — helping you focus on high-value conversations and close deals faster.
How does Ruby Agent determine if a lead is promising?
Ruby Agent analyses message tone, keywords, property references, and engagement patterns. For example, if a prospect says 'I'm looking to buy a 2BHK in Downtown this month', the system classifies it as a strong lead and immediately alerts the assigned agent via WhatsApp or CRM dashboard.