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Dubai brokers on Ruby CRM, in their own words.

Four agents on camera, seven written reviews, and live scores from platforms we don't control.

On camera

Four agents, unscripted.

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Verified reviews

Rated on platforms we don't control.

The testimonials above are ours. These aren't — read them unfiltered, straight from the source.

In writing

From owners, directors and agents.

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The easiest CRM I have used

“The easiest CRM I have used. The best part is that I don't have to update anything, so I spend less time managing the CRM and more time talking to clients.”
MN

Mustafa Natalwala

General Manager, Asqlaan Real Estate · Trustpilot review

Smooth CRM Transition & Excellent Support

“The team has been very responsive and understands the practical requirements of a real estate business. In several cases, the requested features have been implemented within or even ahead of the timelines they committed to. A good CRM is not only about the features it offers — it is also about how well the team listens, responds, and adapts to the customer’s requirements. Ruby CRM has done that well for us.”
H

HR

Real estate brokerage, UAE · Trustpilot review

“I find Ruby CRM to be a very efficient system and I'm happy with how supportive and helpful the team is; they're always there to sort out any issues we encounter. I particularly enjoy the WhatsApp integration for note-taking.”
JS

Jimmy S.

Co-Founder, real estate brokerage · G2 review

“Been super instrumental sorting our CRM within the office, always prompt and ready to assist! Any time the team has a question, someone from Ruby CRM picks up the same day and sorts it. Our agents were up and running, and having leads, listings and WhatsApp in one place has made the office a lot easier to run.”
DT

Deepaa Tejnani

Commercial Sales Director at Levante Real Estate

“RubyCRM's customization for the Dubai market makes it feel like it is built just for us. All at one place: Bayut, Property Finder, Dubizzle and WhatsApp in one system, so I can see what every agent is doing without chasing anyone. That's rare, and it's mainly the Ruby CRM agentic AI features.”
VA

Vikas Arora

Founder, Managing Director at Ikigai Real Estate

“RubyCRM optimized our process flow, simplified multiportal listing tasks and consolidated leads across multi portals on a single dashboard. Posting a listing once and having it go to every portal saves me a lot of time every week, and the follow-up reminders mean no lead sits without a reply. The agentic AI features of RubyCRM work best, which no other CRM is currently providing.”
R

Raj

Property Consultant

“Whenever a client lead comes in, the CRM message comes directly. Even when I'm driving, I press WhatsApp and it goes straight to the message, no typing a number. And the AI gets back to us: you have a viewing today, you have a meeting today, because everybody forgets sometimes. When you post on the CRM it goes to all the websites, Dubizzle, Bayut, Property Finder, including Facebook and Instagram, not one by one. It's really, really helpful.”
B

Bala

Expert Properties, Dubai

Trusted by 150+ Dubai agents, including the brokerages quoted above

  • Levante Real Estate
  • Asqlaan Real Estate
  • Alwaad Real Estate
  • Home Lounge
  • Solis Properties
  • Diosky Real Estate
  • Expert Properties
  • TWR
  • Property Pro
  • Primedale
  • Ramco Real Estate Advisers
  • 4C Homes
  • Limitless
  • Levante Real Estate
  • Asqlaan Real Estate
  • Alwaad Real Estate
  • Home Lounge
  • Solis Properties
  • Diosky Real Estate
  • Expert Properties
  • TWR
  • Property Pro
  • Primedale
  • Ramco Real Estate Advisers
  • 4C Homes
  • Limitless

Why they switched

The four things every one of them mentions.

WhatsApp inside the CRM

Leads land as a message you answer with one tap. The AI keeps the record.

One listing, every portal

Bayut, Property Finder, Dubizzle and Skyloov from a single post.

Built in Dubai, for Dubai

Arabic and English, AI translation in 150+ languages, UAE portals first.

Support that shows up

Founder-led. Weekly office visits and features shipped ahead of the promised date.

Before you trust a quote

Questions brokers ask about these reviews

Where the quotes come from, where to read them unfiltered, and how to check for yourself.

30-min walkthrough

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