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Ruby CRM
PropertyFinder

UAE Portals

PropertyFinder

Atlas API + self-serve webhooks + auto-refreshing tokens. The deepest PropertyFinder integration on the market.

Overview

Ruby connects directly to PropertyFinder's Atlas API for two-way publishing, real-time lead capture, and self-serve webhook management. Tokens auto-refresh on expiry — you'll never re-authenticate. Detailed rejection reasons surface inside Ruby, so when a listing fails PF review you see exactly why (missing photos, invalid permit, short description) and fix it on the first try.

How to set up

  1. 1

    Get your API Key and API Secret from PropertyFinder Enterprise (your account manager provisions these).

  2. 2

    In Ruby, go to Settings → Portal Integrations → PropertyFinder, paste both, and click 'Test Connection' — Ruby returns your live listing count.

  3. 3

    Click 'Import Listings + Portal Agents'. Ruby pulls everything currently live on PF and matches agents by email.

  4. 4

    In the Webhooks panel, click 'Subscribe' on lead.created, lead.updated, and lead.assigned events — Ruby manages PF webhooks for you in-product.

  5. 5

    Click 'Sync Leads' to backfill the last 90 days. From there, leads stream in over webhooks with HMAC signature verification.

Benefits

  • Self-serve webhook subscriptions managed inside Ruby — no PF dashboard required
  • Auto-refreshing tokens — UI literally says 'Expired (will refresh automatically)' instead of asking you to re-auth
  • PropertyFinder Primary Plus leads arriving on WhatsApp are parsed into structured leads (name, phone, budget, bedrooms) automatically
  • Detailed rejection reasons surfaced on each listing — fix on the first try instead of guessing
  • Call recordings auto-transcribed on arrival; talk-time and wait-time tell Ruby if the call was answered
  • Dedicated Import History page with audit trail — see exactly what was pulled and when

Why it matters

PropertyFinder drives the highest-intent buyer traffic in Dubai and Abu Dhabi. Every minute a PF lead waits is a minute your competitor closes them. Ruby's webhook self-serve + token auto-refresh means your PF pipe never stops flowing — no expired-credential incidents, no portal admin tickets, no missed leads.

Ready to connect PropertyFinder to Ruby?

Get a 30-minute walkthrough with our team. We'll set up the integration with you live and have your first lead flowing in by the end of the call.

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