Your Website

Overview

Ruby CRM exposes a public API that lets your brokerage website pull listings, projects, and lead-intake endpoints directly from your Ruby CRM data. Create an API token in Ruby CRM, plug it into your website, and your listings stay in sync without any manual export. Lead-capture forms on your website can POST straight into Ruby CRM too — no Zapier, no spreadsheet.

How to set up

1. 1

   Enable 'Website Publishing' in Ruby CRM's Company Settings (this gates the API tokens).

2. 2

   Go to Settings → API Tokens, click 'Create token', name it (e.g. 'rubycrm.ai website'), copy the value.

3. 3

   Plug the token into your website backend or static-site builder. Ruby CRM's listing endpoints return JSON with photos, prices, references — everything your site needs.

4. 4

   Add a lead-intake form on your website that POSTs to Ruby CRM's public lead endpoint with the token — submissions become real leads instantly.

Benefits

• Listings auto-sync from Ruby CRM to your website — change a price once, both update
• Lead-capture forms POST directly into Ruby CRM with full attribution
• Per-token revocation — kill a token if it leaks without breaking other integrations
• Filterable, paginated endpoints designed for real website traffic (not just internal use)
• Base URL `server.rubycrm.ai` — production-grade infrastructure included

Why it matters

Your brokerage website is the single piece of property you fully own — not Bayut's, not PropertyFinder's. Yet most brokerages let it rot because keeping listings synced is too much work. Ruby CRM's public API makes your own website as easy to keep current as the portals — which is the only way it'll actually convert.