Run your brokerage like a clockwork.
Clear roles. Beautiful dashboards. Auto-generated paperwork. Reminders that show up on time. Enterprise-grade security that just works in the background.
Agent leaderboard · This monthEveryone sees exactly what they should.
Five roles that mirror real brokerages
Admin, Manager, Agent, Marketing, Support — each with the right level of access. Plus multi-team support for bigger setups.
Onboard a new agent in 2 minutes
Send them an invite by email. They set up their own account and start working. No IT tickets, no waiting.
Off-board without losing anything
Someone leaves the team? Their leads, listings, and follow-ups go to whoever you choose — in one click.
Security that just works.
Two-factor login
Get a one-time code on WhatsApp or email when you log in. Even if someone has your password, they can't get in.
Login that just works
Sign in once, stay signed in. No mysterious logouts mid-task. Works the same on desktop and mobile.
Your data is yours
Every brokerage's data is completely separate. No one outside your company can see anything — guaranteed.
Spoofed leads, blocked
Ruby verifies every incoming lead is genuinely from Bayut, PropertyFinder, or WhatsApp. Fake leads never reach your team.
Sensitive docs, locked down
Title deeds, EIDs, contracts — stored privately. Share links expire automatically so old documents never leak.
Support access on your terms
Need help? Grant Ruby's team temporary read-only access — for an hour or a day. It expires automatically when done.
Follow-ups that follow themselves up.
Every type of follow-up
Calls, WhatsApp pings, viewings, meetings — schedule it once with the right priority and notes.
Reminders that arrive on time
Get a nudge 30 minutes before. Get a recap of what's overdue every morning. Nothing slips.
In your calendar, automatically
Every follow-up shows up in Google or Outlook with the right priority colour. Get phone reminders too.
Follow-upProperty viewing
Ahmed Al Hashmi · 2BR Marina
Syncing
Google CalendarSaturday, Feb 14
Visit: Property viewing
2:00 PM – 2:30 PM
Reports that write themselves. Docs that generate themselves.
Dashboards that match your role
Owners see the whole company. Managers see their team. Agents see their own pipeline. Everyone sees what matters.
Brochures in seconds
Every listing can be turned into a beautiful PDF brochure — in English, Arabic, AED or USD — with one click.
NOC certificates
Generate ready-to-sign NOC certificates from your listing data. Ruby tells you exactly what's missing before generating.
Lease agreements
One-click lease agreement generation from listing and tenant data. Stored against the listing for future reference.
Documents in any language
Generating a brochure for a Russian buyer? Choose Russian. Arabic landlord? Choose Arabic. Ruby translates everything.
Exports your data, safely
Need a CSV of all your leads? Verify with a one-time code. Your owners are notified — so big exports never happen quietly.
2BR Marina Apartment
Ref · RUBY-DXB-0421
Brochure
English
2BR Marina Apartment
Ref · RUBY-DXB-0421
Brochure
Arabic (AR)
No Objection Certificate
Ref · DLD-2026-0421
OFFICIAL
NOC
Lease + Form A
Notifications, the way you want them
Stay informed without being interrupted. You choose what reaches you and when.
- Notifications by in-app, email, or WhatsApp — pick your channels
- Quiet hours — silence work alerts after 10 PM
- Mute specific leads or listings if they're getting noisy
- Turn off categories you don't care about
- Everything updates in real time — no refresh needed
Ruby works while you sleep
All the boring repetitive work that keeps a CRM useful — Ruby handles it in the background.
- Pulls the latest from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook
- Keeps off-plan project data current with Reelly
- Catches overdue follow-ups and reminds you every morning
- Sends each agent a daily recap at 9 PM UAE time
- Refreshes listing performance and portal locations every day