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Ruby CRM
Reelly

UAE Portals

Reelly

The whole Reelly off-plan database — developers, projects, units, payment plans — inside Ruby.

Overview

Ruby syncs the entire Reelly off-plan inventory into your CRM. Developers, projects, units, payment plans, construction status, furnishing — everything Reelly tracks lives in Ruby's off-plan section. Share an off-plan project with a client over WhatsApp in seconds without exporting a single spreadsheet.

How to set up

  1. 1

    Get your Reelly API key from your Reelly account dashboard.

  2. 2

    In Ruby, Settings → Portal Integrations → Reelly, paste the key, save.

  3. 3

    Click 'Sync now' — Ruby pulls every developer and project. Sync status shows started_at, completed_at, and counts of developers/projects imported.

  4. 4

    Browse off-plan inventory in the dedicated /off-plan-listings section. Share any project with a client directly from Ruby.

Benefits

  • Full Reelly developer + project + unit + payment plan database inside Ruby
  • Construction status (presale, under construction, completed) and furnishing status filterable
  • Sync runs on a schedule — your off-plan data stays current without manual refreshes
  • Dedicated Import History page tracks every sync with developer and project counts
  • Share off-plan units with clients on WhatsApp directly from Ruby — no PDF exports

Why it matters

Off-plan accounts for a huge share of Dubai property sales but it's the hardest inventory to keep current — payment plans change, units sell, new phases launch. Reelly is the most comprehensive off-plan database in the UAE. Ruby + Reelly means your agents always have today's payment plan in front of them, not last month's PDF.

Ready to connect Reelly to Ruby?

Get a 30-minute walkthrough with our team. We'll set up the integration with you live and have your first lead flowing in by the end of the call.

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