Reelly

Overview

Ruby CRM syncs the entire Reelly off-plan inventory into your CRM. Developers, projects, units, payment plans, construction status, furnishing — everything Reelly tracks lives in Ruby CRM's off-plan section. Share an off-plan project with a client over WhatsApp in seconds without exporting a single spreadsheet.

How to set up

1. 1

   Get your Reelly API key from your Reelly account dashboard.

2. 2

   In Ruby CRM, Settings → Portal Integrations → Reelly, paste the key, save.

3. 3

   Click 'Sync now' — Ruby CRM pulls every developer and project. Sync status shows started_at, completed_at, and counts of developers/projects imported.

4. 4

   Browse off-plan inventory in the dedicated /off-plan-listings section. Share any project with a client directly from Ruby CRM.

Benefits

• Full Reelly developer + project + unit + payment plan database inside Ruby CRM
• Construction status (presale, under construction, completed) and furnishing status filterable
• Sync runs on a schedule — your off-plan data stays current without manual refreshes
• Dedicated Import History page tracks every sync with developer and project counts
• Share off-plan units with clients on WhatsApp directly from Ruby CRM — no PDF exports

Why it matters

Off-plan accounts for a huge share of Dubai property sales but it's the hardest inventory to keep current — payment plans change, units sell, new phases launch. Reelly is the most comprehensive off-plan database in the UAE. Ruby CRM + Reelly means your agents always have today's payment plan in front of them, not last month's PDF.